Our Technologies:

• Omniture SiteCatalyst®—the industry’s number one Web analytics solution.
• Omniture Discover™ and Discover OnPremise™—advanced segmentation and analytics available both on demand and on premise.
• Omniture Genesis™—automated integration of Web analytics and marketing applications using a “Plug and Play” interface.
• Omniture SearchCenter™—automated search marketing for optimizing SEM results.
• Omniture Testing & Targeting™—create powerful uplift by putting easy A/B and multivariate testing as well as 1-to-1 behavior–based targeting into the hands of your marketers.
• Omniture Site Search & Publish™—Site search and Web content management for Web site optimization.
• Omniture Survey™—measure audience sentiment

DoubleClick offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is known as DART, which is designed for advertisers and publishers.

DART automates the administration effort in the ad buying cycle for advertisers (Media Visor) and the management of ad inventory for publishers (Sales Manager). It is intended to increase the purchasing efficiency of advertisers and to minimize unsold inventory for publishers.

Doubleclick has a PPC search management system which was rebadged DART search and the reporting functions were integrated with DART into their reportcentral system. Doubleclick also owns an affiliate network now known as the Google Affiliate Network.

DoubleClick Advertising Exchange (released Q2 2007) attempts to go even further by connecting both media buyers and sellers on an exchange.

adCore™ is a next generation online advertising technology which fully automates your paid search activities. The system takes you through the entire SEM process from keywords and ads creation through campaign optimization and maximization and down to reporting and monitoring. adCore™ takes your business to a new level of performance and efficiency

Designed by veteran engineers experienced in video games and online application software development, Massive's technology is optimized so as not to impede the consumer experience, the game play or online performance. The Massive team works closely with game publishers and developers to ensure that advertising is only incorporated in areas appropriate given the unique nature of each game environment.

The client software is integrated into a video game when it is being developed. When a game with Massive software is played on a connected game platform, the game receives advertising from the Massive Ad Server.