Why Agencies Work With Us PDF Print E-mail

Expand your service lines with our SEO/SEM services

By 2010, online marketers will spend $26 billion dollars on PPC advertising. - Forrester Research 2007

iCluck seeks open relationships which deliver real-time results. Our team of certified experts pride themselves on offering outstanding client service to both you and your client. We promise a maximized iCluck-agency experience.

As a valued partner, your agency can offer Professional Pay per Click Management Services to your customers as a value added solution. This PPC Management solution can be sold through one of the two following programs:

  • Integrated White Label or co-branded Program
    The White Label Program will be for any business prepacking our service offerings to be presented to their cleint.

  • Refferal Based ProgramThe Refferal Based Program will be for anyone reffering a client to be managed strictly by iCluck.

Benefits:

  • Scalable Partner Performance and Value -- We can help you develop a strategy to help your clients reach the next level with their online brand management campaigns, lead generation and e-products initatives.
  • Partner Selling -- We can work both directly or indirectly to sign-up new clients. Furthermore, we provide ongoing training for your existing staff to further enhance your ability to market Pay per Click Management services.
  • Increased Client Service -- With our 24/7 client management team can have real-time information/metrics ready for you to convey to your client. Any adjustments or client feedback can be implemented within 24 hours upon request.

We welcome the following to contact us for more information on our partnership program:

  • SEO Firms
  • Web Design firms
  • Web Development firms
  • Web hosting firms
  • Web and Marketing Consultants
  • Public Relations Agencies
  • Advertising Agencies

We help your clients gain more sales! Simply fill out our contact form to request additional Partnership details.

According to Amy Auerbach, former VP Group Director, Media Contacts feels that in general ad agencies and media buying companies just don't have the search marketing skills and competencies required—particularly in the area of search engine optimization (SEO)—so she believes that partnering with search experts is absolutely necessary. But, according to Auerbach, the bigger question is, will the ad agency bring the SEM firm into the project at the appropriate time.

The challenge, according to Dori Stowe, former president of Tribal DDB Health, is that to be successful, the search marketing expert must be fully integrated into the project very early on. She believes that this requires transparency. Dori thinks it's important to have a full disclosure policy and to be able to honestly say to your client, "Let me get my search expert on the phone."

Aaron Geh, vice president of marketing and sales at The Karcher Group, finds that search marketers can better manage client expectations if they are able to explain search marketing projects and results to clients directly. This requires transparency and direct access.

Is Search Lucrative for Ad Agencies?

Most panelists believe that, if priced appropriately, there is plenty of room for both the SEM and the ad agency to profit. They all warned that the desire to mark-up services should not be the primary reason for a "white label" approach. Delivering the best results, not pricing concerns, should dictate how agencies work together.

All the experts agree, there are ways to create a win-win-win situation; a situation that benefits the client, the agency, and the SEM firm. This works best when all marketers involved realize that they each bring different skills to the table, find synergistic ways to work together, and check their egos at the door.