Customized Service, Tailored to Perfection
Our team of web analysts will work with you to understand the exact software needed for your goals, the nature of your market online and provide the data our strategy team needs to position you correctly.
Industry Leading Technology
Proper measurement and analysis is what we pride ourselves on. With our command of various Internet marketing channels, it becomes extremely important to have the rich data available to make informed marketing decisions.
Our web analytics team leverages the power of Omniture, Marketo, ClickTracks, Offermatica and ClickDensity's web analytics platforms to understand your visitor and conversion behavior. This information proves vital in the redesign of websites and/or landing pages, and for supporting paid search initiatives. Our goal is to create the best user experience for your visitors and to eliminate any roadblocks for success. Enhancing your ROI is the main goal of our software platforms.
Extreme Focus on ROI
We don't simply stress conversion rates. Sure, conversion rates matter, but our analytics team looks at the “big picture”. The team is dedicated to finding a balance between conversion rates, average order value, and ultimately, we'll suggest adjustments that will improve your return on investment.
We comprehensively answer questions like:
- Where are my visitors coming from?
- What resolutions do my visitors use?
- Is my recent e-mail campaign a success?
- How do I lower my shopping cart abandonment rate?
- How do my different customer segments behave?
- Why are my visitors leaving my site?
Services provided by iCluck's team include:
- Competition and industry-wide marketing intelligence (Competitive Analysis Included).
- Continuous, ongoing site analysis and optimization.
- Identification and optimization of buy funnel paths.
- Improved Conversions and Increased Profitability.
Find out what iCluck's web analytics team can do for you. If these results are interesting to you, Contact Us Today! We are looking forward to helping your business exponentially increase profits online.
Initial Assessment
There are four components of the initial assessment.
- Business Objectives Definitions: What does your company’s website do for your business? What are the metrics of the site that best measure the success of the business objectives? Working in conjunction with the client’s executive team, iCluck’s consultants define a customized set of key metrics for the website and relate them to key business objectives.
- Existing Traffic Analysis: How does the current traffic perform? Who are the users? Why are they coming? What are they doing? When are they coming? Why are they leaving? iCluck does a thorough analysis of the existing metrics and trends and provides a detailed report on the current state of affairs with regards to the current web traffic.
- Lost Opportunity Analysis: What information should be collected that currently is not being collected? iCluck offers an analysis of data that could impact the client’s business decisions and suggests a means to gather the data.
- Recommendations and Action Items: iCluck offers a detailed set of conclusions and recommended action items gathered during the project. It is these recommendations and action items that will make the difference in the way you do business.
Ongoing Analysis
The internet is not static, neither is your website. While iCluck’s Initial Assessment enables your company to understand your website and make meaningful changes, iCluck’s Ongoing Analysis empowers your company to stay at the forefront of the dynamic web and to ensure that you are continually maximizing your online investments.
Ongoing Analysis is fully customized to meet the clients’ needs. Depending on the individual uses of the website and the volume of traffic it receives, iCluck can report on a quarterly, monthly, weekly or even a daily basis.
Key Benefits of Ongoing Analysis include:
- Access to iCluck’s proprietary, industry leading analytics tools. By working with iCluck you will never have to buy and maintain software, or store massive amounts of data ever again.
- Our analysis of your data is key to helping you make the most important business decisions for your web presence.
- iCluck utilizes the latest and most advanced analytics techniques available including:
- Visitor Path Analysis
- Potential Scenario Analysis
- Predictive Analytics (Coming Soon by Sharp Analytics)
- Site Behavioral Analysis (User Segments get defined)
- iCluck’s unique site optimization methodology ensures that all critical metrics will be driven in a positive direction
Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitorswho ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.
iCluck's Web Analytics Service provides our clients access to our own customized campaign tracking, reporting and analysis suite, as well as the option to utilize
WebTrends™ On Demand Web Analytics Software. Both are available 24/7 via our client-only extranet. Use them to measure and
maximize your results by breaking down your
website statistics to a granular level and organizing the data into practical categories that have real meaning to your business. Here are just a few examples of critical success metrics that can be easily obtained across your natural search, paid search advertising, paid inclusion and shopping feed campaigns:
- Cost per visitor by search engine and by keyword
- Cost per conversion by search engine and by keyword
- ROI on pay-per-click buys by search engine and by keyword
- ROI on natural search results by search engine and by keyword
- Many more…
After a thorough review of your Web analytics, your dedicated iCluck campaign management team regularly advises you on which search engine marketing services are best meeting your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results. It's never a decision you have to make on your own. We use our expertise and industry knowledge to provide you with reliable guidance all throughout your campaign.
Put Your Web Analytics to Work
Usability Testing/Tracking & Information Architecture - HeatMaps
Site Usability - As part of our SEO practice, iCluck reviews the structure and user interface of your site, and makes recommendations to help improve the organization and usability of your site. We then implement a tool that allows us to study further ways to enhance the usability and information architecture on your site. You won't only be appeasing your potential customers (which of course makes you an authority and builds revenue at the same time), you will also be appeasing the search engines for easy indexing and a highly authoritative site structure with unique, relevant articles/content.
Identify usability and information architecture issues on your site.
Our software allows you to analyse the user experience and identify usability and information architecture issues that would have been impossible to identify without our solutions. This will build user experience and make your site appear extremely professional; Imagine being looked upon as the leaders in your space based on the design and structure of your site.
Get instant insight.
Our heat maps shows at a glance the relative popularity of components on your pages. These reports and insights will be sent to your company on a monthly basis for a membership fee.
See where people are clicking, and aren't clicking (see where they are actually clicking and push their clicks to where you want their clicks to go).
Do you have some blue text on a page that people are mistaking for a link? Do you have links in a small font size, which people are missing when they try to click? Do you have an unlinked logo or other graphical device that people think they can click on? You may now fix these issues with our software service.
See exactly where your users are clicking.
So you already know that a particular advert image is being clicked 1,000 times a week? our software might show you that 90% of the clicks are in the bottom-right corner of the image, and that those users with smaller screen sizes don't click as often as those with larger screens. Perhaps the 'click here' text in the bottom right of the image is off-screen for those users, and should be moved to the top-left? There are so many variables, let us report on them and send out insights as well as areas for improvement (Membership fee includes this service)
Landing Page Optimization (Pay-per-Performance/Monthly Fee)
The Focus on Conversion Optimization
The ultimate goal of every marketing campaign is a positive return on investment. Do you know if your online marketing programs have a positive ROI?
iCluck’s conversion optimization services analyze your online marketing efforts against their conversion rates, examining where, when and why prospects are not converting and suggesting tactics and strategies to improve ROI.
Conversion optimization services include:
Note: Marketo, Prediction Impact and Sharp Analytics -- Ad Network Ad Tests / Creative A/B Split Tests, Landing Page Tests, Cross-Selling Tests
Our testing and optimization services can have a direct impact on your bottom line. Whether measured by an increase in completed orders or average order size, or by registrations for an event or completed requests for information, our software platform can help in the optimization of landing pages, specific promotions and offers, form completion and shopping cart follow-through.
Here are just a few ways that our software has improved its clients' conversions and revenue in the past:*
iCluck's software solution adds millions to branded retailer's top line
Shopping cart optimization added a consistent 5 percent to one large retailer's total sales. By improving anonymous checkout and deepening the consumer information around shipping rates and the return policy, our software system used unearthed millions of dollars in top-line revenue for this successful online retailer.
Improved landing page conversion by 58%
iCluck's software solution optimized the threshold values (i.e. price, discount, sale, inventory number) for a specific promotional landing page. This optimization improved customer conversion rates by 58 percent.
iCluck's Offermatica lowers PPC (price per click) rate by 20%
"Pay-Per-Click" advertising matched with "landing page optimization" are critical to the success for any online direct-marketer. Core to its success is the price paid per click, relative to the conversion rate for each acquired online customer. Using our software to optimize offer presentation, benefit messaging and navigation, the direct-marketer was able to boost online conversion rates, and effectively lower the overall PPC cost by 20 percent.
iCluck's Software Solution boosts PPV (profit per visit) 15%
Free shipping offers and percentage-discount offers with thresholds were a staple technique for another large online retailer. The software's multivariate testing engine was able to take these standard offers and optimize them to maximize the PPV (profit-per-visit) for all online consumers. This optimization added 15 percent growth to bottom-line profits. This retailer is now getting a larger yield from the same customers.
* These results are not personal case results of iCluck, they are only case studies for how the software has been used in the past. They are success stories and are expected results towards all client work completed in the future.
