Viral / Social Media Marketing

Social Media Marketing ($7,500+)

Youtube, MySpace, Facebook, Wikipedia Marketing

Social Media Strategy Development - We will identify and brainstorm on content, brand messages, communities and influencers with the greatest potential for your social media engagement. We create a roadmap based on marketing materials and goals in order to coordinate and execute social media campaigns.
Community and Blogger Outreach - We create personal relationships with the influencers and evangelists that have the greatest voice within their online social networks - we will then allow them to be your evangelists.
Social Media Distribution - We will optimize your press releases, videos and other online media to maximize distribution throughout social media networks - We will then proceed to distribute these press releases on behalf of your company.
Campaign Management - We will manage your social media initiatives in coordination with your search engine optimization and paid search marketing efforts
Monitoring and Reporting - We combine technology (web analytics & buzz monitoring software) and human insight to provide "buzz" tracking and performance analysis for your social media campaigns.
Training - We also provide a full training curriculum on how to effectively integrate social media into future marketing strategies. We offer this solution on and/or off your business location. We will also implement a training system for your employees via a web-based system.

How You Can Benefit

Increase Revenue and ROI - New opportunities in consumer-generated content and increased user engagement
Create Powerful Customer Relationships - Creation of valuable customer relationships through social media networks that increase brand loyalty, cultivation of a rich network of evangelists and ongoing dialogue that will inform future marketing initiatives or product development
Amplified Brand Presence - Through massive and targetted distribution, you will reach Tens to Hundreds of Thousands of potential customers with your viral message(s).
Increased Traffic to Site - Increased social media visibility effectively drives traffic to your site from high growth channels and Much of this traffic Builds Links to your site
Competitive Market Insight - Valuable data on user behavior and interests which help clients better understand your customers’ needs and helps clients dominate their competitors.
New Product and Content Creation Opportunities - New distribution channels for existing content, leveraging insight from the community to develop new content, products and/or services

Viral Marketing

“Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” en.wikipedia.org

Often the ultimate goal of viral marketing campaigns is to generate “coverage” from the people that pass on and share interesting and entertaining information, graphics, blogs, etc., that are sponsored by a company looking to build awareness of their product or service. Viral marketing is popular because of the ease of execution, lower costs than direct marketing, and the potential of obtaining a large number of interested people.

Viral marketing can be a power tool that can create excellent results – contact iCluck and discuss how our creative team can develop a viral marketing campaign strategy through catchy emails, unusual graphics or online movie productions and take advantage of the power and reach of this brand-building tool.

Viral Content Packages (From $20,000 - $50,000)

The intent behind viral content is to create compelling, attention-worthy pieces that pull in links and visitors from social media portals (Digg, Reddit, Netscape, Shoutwire, Newsvine), editorial content portals (Yahoo! Site of the Day, Slashdot, Boing Boing, Lifehacker) media sites (MSNBC, CNN, BusinessWeek, SFChronicle) and popular blogs on your topic (a wide variety).

Viral Content Brainstorming (From $5,000 - $10,000)
Development of ideas that can be used to draw in traffic, links and press to your site. We provide broad ranges for tools, articles, blogs, applications, multimedia and other creative content designed for maximum appeal to the target audience.
Viral Content Development/Creation (From $5,000 - $25,000)
Creation of the actual content to be used for viral marketing. This can include research, programming, creative writing, multimedia development and more. Prices range dramatically based on the time and effort necessary to create your project.
Viral Content Promotion & Marketing (From $7,500 - $15,000)
Our ability to make contact and promote viral content through social media portals, bloggers and PR connections make this service especially valuable. Work includes crafting a pitch and topical focus, planning a launch strategy and executing through submissions and personal contacts.

Content Creation / Copywriting (From $5,000 - $25,000)

SEOmoz's content building packages help build on your company's existing expertise to attract visitors, links and search engine traffic. Our content services delivered articles, blog posts, tools or other resource-based content

Blog Authoring (From $2,500+)
Our team can help to craft ideas for blog content or develop blog entries for your site, depending on the subject matter. In some cases, we provide a template for blog content develpment, in others, we can make arrangements to be the primary contributors to a blog site for a specified period of weeks or months.
Informational Resource/Article Development (From $5,000+)
Our goal is to create robust, authoritative, link-worthy content for your topic area. Although less intensive than our viral marketing packages, these content pieces have similar goals - to attract links & traffic by serving as impressive subject-specific resources. ($1-$5/article/dedicated writer - Charge $10-$20/article) -- SEO Writing, Copywriting, Article Spinning & Deployment
Tools/Widgets/Interactive Content (From $10,000+)
As with informational content, the goals are to pull in visitors, links and rankings. In many cases, tools, widgets or interactive content can be an excellent way to attract organic links from relevant, varied sources.

Blog Marketing

“A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of ‘blogging.’” en.wikipedia.org/wiki/Blogs

An effective new way to market your business

Blog Marketing is an efficient and effective online campaign to get a response from your target market - it can create buzz, test a segmented audience and gather reviews on a new promotion.

Blog Marketing is a new practice to the Web 2.0 era on the Internet. Utilizing these bloggers for their areas of expertise through an open network is an unusual but effective way to promote your products, maximize awareness and drive traffic.

Blog Marketing is all about qualified web traffic. .Com Marketing reaches out to an established network of bloggers in specific categories according to traffic volume and several other criteria. The bloggers we are in contact with have been tested, are highly credible with consumers and have large readerships.

Benefits of Blog Marketing campaigns are both unique and diverse:

Traffic Generation: Visitors who click on the link within the blog create potential sales or leads for your product or service.
Brand Awareness: Exposure to consumers through your Blog Marketing campaign means more eyes on your brand.
Word-of-Mouth: Visitors to each person’s blog read about your product or service and pass it on to friends (viral component).

Blogs are described as being the hippest way to publish content to the web, the cool craze, and the greatest thing since sliced bread. So what does all this have to do with marketing? Blogs can be an incredible tool that enables you to add personality to your marketing, couple that with the syndication possibilities and you have a dynamite duo in marketing power.

Blogs can be an integral part of your marketing strategy and there are several ways to take advantage of the medium’s reach:

Advertise on blogs to reach your target niche audience
Gather market intelligence by monitoring public buzz to determine how your product or those of competitors may be faring.
Build business or brand by building closer relationships with your customers
Get you listed in the major Blog Search Engines
Help you identify key bloggers in your space and build traffic directly from them
Build a blog promotional plan
Help your blog become an important part of your industry.

Believe it or not, many businesses are still getting used to the idea of having any kind of Web presence, however, forward-thinking companies are looking to blogs as simple, self-sustaining Websites. Don’t miss out on a huge opportunity, let .Com Marketing assist you in how to use blogs in your business.

Business Blog Consulting & Writing Services

If you’re reading this, you’ve probably gotten to the stage of considering a business blog for your company. You’ve likely heard about the value of connecting with your customers in an informal way, the benefits that come from establishing yourself as a thought-leader and perhaps even learned that most journalists read blogs on a daily basis. Whatever your motivation for starting a blog for your business, you probably still have many unanswered questions and don’t know how to go about launching a corporate blog.

Guiding your company every step of the way, Andy’s business blog consulting services allow your company to take confident steps and get the most from its blogging efforts. Consulting services for your business blog include:

Understanding the intricacies of blogging including; blog etiquette, style-guides, promotion and growing readership.
Helping your company understand its target audience and what information should and should not be included on your company blog.
On-call to answer any of your blogging questions. What is RSS? How do I attract the attention of A-list bloggers? How do I control comment spam?
Show you ways to increase readership, attract the attention of journalists, improve search engine traffic and get your message across to your audience.

Starting a business blog can be a daunting prospect for companies used to a one-way dialogue with clients. Andy Beal’s business blog consulting services provide a quick and painless option for large corporations, and small businesses, to join the conversation with confidence!

Building search engine traffic starts with understanding what the search engine needs from your web pages. It's very straightforward:

A site layout that the search engine can crawl
Content that clearly indicates what the pages are about
Links from third party sites to yours so that the search engine can see that your site is more important than others

However, there is a right way and a wrong way to do these things. There are a lot of search engine SPAMMERS in the market that use techniques that are designed to get rankings that they don't deserve. Stay away from them, and don't get caught up in their methods. They will promise you fast results, but it's not real. We will work with you to get the results you deserve, and build your business for the long term.

Custom Search Engine Development / Industry Resource Development

Show the benefits of this resource being created - Google Co-Op Industry SEs & Portals (Created for Clients)
LinkedIN & Social Networking Optimization ($3k+/month management - We Build Your Reputation Online)
We will add friends and build your network professionally (LinkedIN, Ryze, Spoke) and commercially via sites such as Facebook, MySpace, Friendster and Bebo -- Spoke usage and management (develop the contacts for companies)
Reputation Monitoring & Management - Optimization

Every day, a blogger or forum member is discussing something important to your business - your company’s brand, your key executives, your competitors or your industry. Are they hyping your company, building positive buzz for your products? Or, are they criticizing your services, complaining to others about the poor quality of your new product launch?

Keeping your eyes and ears on the world of consumer generated media (CGM) can be a daunting task for any company. Blogs, forums, wikis and social networks gain popularity every day and without a plan to monitor and manage your company’s online reputation, you could be at risk.

Internet marketing consultant, Miles Price, offers a wide range of different online reputation management services for businesses of all sizes. What starts as a ripple in a small pond of discontent, can quickly become a tidal-wave of negative consumer sentiment, unless your company is able to quickly identify potential negative blog posts and move quickly to protect its online reputation and brand.

>>>Fill out the Form on the Left & Order your Online Reputation Audit - iCluck will provide you with a detailed report outlining recommendations for building, managing, and defending your reputation! <<<

Online reputation management consulting options include:

Google Reputation Management - pushing positive content to the top of Google’s search results page while pushing down negative results.
Reputation monitoring advice and best practices for your company’s communications team. Miles/iCluck's team will work closely with your public relations specialists to teach them how to track popular blogs and message boards and use freely available tools to monitor your company’s reputation.
Respond to negative blog postings. iCluck will help your business understand the nature of customer complaints via blogs and help form a strategy for responding.
Full online reputation management. If your company needs assistance with monitoring CGM, tracking bloggers, understanding positive and negative comments and creating an action plan for response, iCluck can provide full reputation monitoring and management consulting solutions.

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. Don’t let even one negative blog comment go unnoticed, allow iCluck to Cluck your Brand the Right Way.

Want to do-it-yourself?
Check out Andy Beal’s online reputation management book and online reputation monitoring tool.

Community Building & Management Service 3.0
We will build your community/forum and manage the community so that your business grows the most. We will utilize workers who will ignite your community as well as establish a leveraged community for your site/company.

Free Site Analysis and Proposal