Reports on Site Reviews & SEO/SEM Analysis

Prices for these and all review/recommendation reports (listed below) will vary based on the size, complexity and scope of work involved. -- Most will be done with tools solely or value-added with expert advice added in the mix.

The list below showcases elements that may be included in a complete site review (or purchased individually):

• Usability & User Experience Reports (From $5,000 - $25,000)
  Website analysis that reviews your site from a user-perspective, uncovering areas where visitors may struggle to find what they're seeking. Our goal is to provide solutions that make a site as easy and pleasurable to visit and use as possible, thus encouraging return visits, sharing and linking.
• Content Development Recommendation Reports (From $3,000 - $6,000)
  Included are suggestions for how to improve the quality and quantity of the content you build. We provide both areas of concentration as well as specific content pieces that wouldpull in targeted traffic and links.
• Link Building Recommendation Reports (From $6,000 - $12,000)
  This report details a link building strategy - how to pursue the right links for your site to grow your link popularity, traffic and organic rankings. We provide specific guidelines as well as a detailed walkthrough of dozens (or hundreds) of individual sites and pages that we recommend for link acquisition (along with the best strategies to get them).
• Online Business Strategy & Opportunity Reports (From $10,000 - $25,000)
  Our goal is to find ways you can leverage your expertise, products, services and people to build a solid financial plan for online success. Our ideas apply to our recommendations for finding sectors to engage and customers to target.
• Keyword Research Report ($2,000-$10,000) Find relevant search terms (keywords) targeted to your industry, based on your top competitors results. Our report will include the generation of at least 300-400 keywords of relevant terms that your potential customers are currently searching.
• Search Crawlability Report ($1,500) By simulating how searchbots move through your site, this report will analyze your site to show how to best guide search engines in their ability to index and rank your website for the keywords you are targeting
• Link Analysis/Action Report ($3,000) - "Top of search equals top of mind" - This report analyzes yours and your top competitors' links for the top two keywords (i.e. (Law firm -) mesothelioma, personal injury). From this data, we will determine what it will take regarding link-building to dominate your competition in the search results.
• Competitive Traffic Analysis Report ($3,500-$10,000) - These reports take a deep look at how your competition is attracting traffic, converting visitors and having success in the search engine rankings. We provide recommendations for link building, advertising, new content & other online areas to work on for your firm.
• Analytics Recommendation Report ($2,000) - This will include a review of the analytics your site currently employs with suggestions for how to improve targeting, content, link building, marketing and information architecture to improve important web metrics (i.e. conversion rates, stickiness, bookmarking, browse rate, etc).
• SiteMap Creation ($800) - We create a custom sitemaps based on "crawlability" report above. This includes a text sitemap for Yahoo, XML sitemap for Google, ROR sitemap for all others, and html sitemap for inclusion on the site.

Most SEO/SEM firms never manage to grow beyond just a handful of employees and a dozen, or so, clients. Typically, they rely on too few people, to implement search marketing campaigns for clients, and never realize their potential for growth.

Miles Price can help your search marketing agency to get to, not only the next level, but the highest echelons of the SEM industry. Working with your key executives, Miles quickly learns the strengths and weaknesses of your firm, evaluates the search services you’re offering to clients and then builds a blueprint that is used to grow your business.

From best practices for delivering client results to the optimization of your team; Miles Price will consult with your business to help it become one of the leaders in the search engine marketing industry.

Already convinced that Miles Price is the search marketing consultant your company needs?

Email Miles or call him at 716-818-0314 and get a free initial consultation today.

Which Types of SEM Firms Benefit?

• New SEO start-ups, looking to build a solid foundation for success.
• Small search marketing agencies needing advice to take their business to the next level.
• Traditional advertising agencies that need consulting on how to offer search engine optimization or advertising services.
• Large SEM businesses struggling to maintain client results while retaining their talented employees.

Whether you’re a new SEM firm, just starting out; an agency planning to introduce SEO services; a small business needing help to find the most talented employees; Miles' expertise and many successes are available to assist you.

You’ve come to the right place, if you need help with either of the following:

• Figuring out which search engine marketing firm fits your company’s needs.
• You’re already working with an SEO/SEM agency, but not sure if they’re doing the best job.

Search marketing consultant, Miles Price, helps companies like yours find the best search marketing agency for their needs. As an independent marketing consultant, Miles has no affiliations or interests in any SEO firm.

With more than 2000 search marketing firms around the world, finding one that utilizes proven, compliant search engine optimization or paid search management techniques can be a daunting process. Whether your company is looking to outsource its SEO needs for the first time, or needs help evaluating whether its existing partner is up to scratch, iCluck’s expertise can help.

Ways Miles can help your company include:

• Planning-out your company’s needs and goals, so you can match-up with the best provider.
• Compiling an RFP (request for proposal) so that you can conduct a thorough review process and determine which search agency best fits your needs.
• Conducting agency interviews with your shortlist of candidates.
• Filtering out bogus claims and guarantees so that you don’t get burnt in your selection.

Search engine marketing engagements can run hundreds of thousands of dollars each year. There are many SEO/SEM firms that are using dated and risky techniques or simply do not have the expertise they promised. Miles Price’s in-house SEO audits and reviews are an essential part of any company’s investment.

SEO Training & Workshops (From $3,000 - $50,000)

Consulting

How We Can Help

If you have a project launching on the Internet that needs traffic, conversions and the ability to brand your product and your company, we can help. When we agree to help, we're putting our heart, soul and obsession into making sure that your project is a success. Consultations can include in-person meetings, phone and email time and the design of strategic initiatives or critiquing of existing work.

Areas of Specialty

• Search Engine Ranking and Algorithm Research
• Growing Link Popularity
• Information Architecture
• Content Development
• Building a Search Marketing Team
• Internet Marketing Strategy
• Web Visitor Analytics
• Improving Conversion Rates

Pricing

Prices vary based on time requirements, meetings, scheduling and the complexity of the project.

• Hourly Rates for Consulting - $750 per hour (negotiable for non-profit & educational organizations)
• Project Based Rates - $8,000 - $250,000 per project

(The president of iCluck and the Search Marketing Wiki will speak with you of all SEO/SEM ideas/tactics - You will get the best SEO/SEM recommendations through this call).