PPC allows you to invest your marketing budget into a program where you see the quantifiable ROI of driving qualified traffic to your website. PPC combined with Search Engine Optimization tactics will give your company the greatest visibility possible to your market segment.

Through the PPC campaign we research and refine a list of appropriate keywords to target your market. Then we select appropriate URLs to direct visitors to and submit customized titles and descriptions for each keyword. The key to well targeted, far-reaching, and economical advertising on the Internet through PPC is through proper management and a clear focus.

Our paid search project managers act like it’s their money. They look at what your competition is doing, your creative messages, promotional efforts, day-part performance, landing pages and forms—every day. Their goal: get you more for less. More leads, more traffic, more sales, more of whatever your desired metric may be—for the smallest possible investment.

Overall Benefits and Solutions:

• Bidding Optimization - AtlasOnePoint, DART Search, Omniture Search, MarketingPilot, ClickEquations 360, Marketo
• Landing Page Review & Optimization
• Ad Copy Optimization
• Keyword Selection & Optimization
• Analytics & Reporting Implementation
• Adwords Quality Score Optimization
• Click Fraud Prevention
• Account Organization
• Competitive & Market Analysis
• Keyword Performance Analysis
• Ad Performance Tracking
• Technology Assisted Bid Management
• Geo-Targeted Campaign Management
• XML Shopping Engine Optimization & Feeds
• A/B Split & Multivariate Testing
• Conversion Tracking & Reporting
• Recommend other cost effective avenues of Internet marketing such as SEO Services or proven second tier PPC networks.

• No long-term contracts
• 30-50% Increase in Click-to-Lead and Click-to-Sale conversion rates
• Daily Monitoring of the Campaigns by a Search Marketing Professional
• Reports sent monthly and daily monitoring is given

Here are a few examples of how the iCluck team helped clients with challenges similar to yours:

• An online service provider doubled its paid search traffic when iCluck took over the account. Conversion rates have been steadily rising ever since, resulting in more qualified search engine traffic.
• A B2B company has doubled lead generation, encouraging the company to expand its paid search engine marketing campaign to more of its business units.
• An eCommerce site tripled their revenue when working on one area of their eCommerce search marketing campaign. We will be expanding their search marketing reach soon.

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Quality Score Optimization

Quality Score Optimization or QSO is the methodology optimized by iCluck to counter the ever evolving Quality Score Algorithm that Google Adwords, Yahoo Search Marketing and MSN Adcenter are using to determine advertisers Cost-Per-Click (“CPC”) and Ad Positioning.

iCluck has developed tools and methodologies aimed at each specific piece of the Quality Score Algorithm puzzle. From bulk ad copy testing and optimal account structure to professional landing page consultation, the iCluck QSO Approach is the only way to maximize ROI in the hyper evolving search space.

Our primary benefit: We test and track every person to your site and you pay less per click than any of your competitors for higher Google AdWords ad ranks targeted to each prospect's search. We use QSO for the optimal Pay Per Click campaign.

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Bid Optimization and Automation - Our Technologies

Without careful tracking and continual hands-on involvement, the uninitiated can bleed through a paid search engine marketing budget in days, sometimes hours, instead of the weeks planned. Our dedicated account managers monitor campaign spending levels and quickly spot and stop trouble before your account is empty.

 

DoubleClick DART Search Technology

In conjunction with Google DoubleClick, iCluck offers the most sophisticated pay per click management and reporting technology available anywhere on the planet.

In addition to iCluck's Quality Score Optimization® approach to ROI maximization, our PPC management technology provides the following:

1) Multi Rule Enabled ROI Based Bidding Automation (24/7)

2) Push Technology Campaign Management that will synergize search efforts on Google, Yahoo and MSN

3) The most accurate tracking technology available in the search marketplace

4) The most robust multi-engine reporting available in the search marketplace

5) Nearly full proof click fraud monitoring capabilities on a 24/7 basis

For merchant sites/catalog sites we will deploy the powers and technology of Podium adCore for maximized results and constantly dynamic campaigns

With Search Marketing comes strategies of owning your vertical through the use of affiliate programs to rule the search results - We will develop these strategies and implement them followed by the utilization of our partner's services.

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Landing Page Development

Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. iCluck uses research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.

Landing Page must be relevant to the ad text, keyword and file names must be relevant. Find software for creating customized pages according to keyword searched

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Pricing Packages:

-- Local PPC Campaigns on Google AdWords, YSM and MSN

• 25% of the adspend for PPC management and ongoing optimization (you only pay for clicks with a 25% of adspend fee for our PPC development and management services billed monthly (when unpaid, services will discontinue)
• $800-$1,500 for PPC development of 200 keywords + -- We will be placing these into their AdGroups, optimizing your campaign for conversions, placing Google Tracking IDs on your site's pages, etc.

-- National Search Marketing - For Small, Mid and Large-Sized Businesses

• $1,000-$2,000 monthly management fee based upon the # of keywords used plus 18% of your adspend through G! AdWords, YSM and MSN AdCenter
• Management fee includes: A/B split-testing of creatives, Google tracking system implementations and ongoing ROI and Cost-per-Acquisition calculations and optimization.

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