(Ads on facebook / MySpace / NYTimes for example) -- Use of DART Motif and the Media Buying Arena with Sites (Doubleclick AdExchange, TribalFusion, AdBrite, CasaleMedia, Yahoo Search Marketing, MSN Display Ads, Advertising.com, ValueClick, Google AdWords Display Ads, 24/7 Real Media and CPX interactive -- There will be a large listing here)
We plan the top sites your target market traverse and then we place ads on those sites via one system capable of tracking the clicks, click-through rate and conversions on the pages of your site according to the pages the ads showed up on the web / on other sites (We will know the stats on ads showing up on the NYTimes using tracking systems).
DART Motif will be used as well as DART for Advertisers. Advertisers will be paying each targeted site's CPM costs and in return for our media planning and buying at the lowest costs, we will be charging a monthly management fee of $1k per month + 20% of adspend (with markup). Local and National Reach will be given based upon the interest of the client
Ad Creation & Serving -- PointRoll, TangoZebra, EyeWonder, Unicast, United Virtualities, Tribal DDB,
Mediaplex and DoubleClick
Behavioral Targeting
Behavioral targeting is among the most effective forms of online advertising and is an integral component of any successful internet marketing campaign. Unlike other forms of online advertising that focus on displaying advertisements via contextual relevance, categorical relevance, run-of-network (RON), or some other delivery mechanism, behavioral marketing technology serves advertisements based on patterns of user behavior.
Behavioral Retargeting - Re-target visitors that leave your website without buying
IT'S A FACT: Most visitors do not convert the first time they arrive at your website. Instead, the potential customer visits your website and then "shops around" at your various competitors prior to making a purchase. In other cases, the visitor left your website because they didn't immediately find what they were looking for.
Who gets the sale?
Behavioral re-targeting technology strategically re-targets your visitors by displaying advertisements when the visitor leaves your website and visits other websites. Not surprisingly, this technique results in very high conversions, especially when the advertisements are strategically served while the consumer is still in the "buy cycle."
iCluck's behavioral re-targeting service is unparalleled and includes industry leading serving, tracking, and reporting technology. Pricing is calculated on a CPM or CPC bases.
Click-through rates can be as high as 10% or more, while conversion rates can exceed 5%.
Are you re-targeting your non-converting visitors?
AND MANY OTHERS!
TAKE YOUR BUSINESS TO THE NEXT LEVEL!
*Please note that iCluck welcomes the opportunity to strategically work with advertising agencies and client referral programs. iCluck has extensive experience working with advertising agencies and welcomes the opportunity to purchase and manage media for your valued clients.
