---

 

Pay-Per-Call Services

Mobile Ad/Search Marketing

People have become more and more comfortable with and reliant on digital communication solutions, including the mobile phone.  In fact, there are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers.  The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc.  Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing, messages.

What are the objectives of mobile marketing campaigns?

• Increase brand awareness
• Generate a customer profile opt-in database
• Drive attendance to events or visits to a store
• Improve customer loyalty and increase revenues.

Mobile Marketing works in tandem and leverages other promotional campaign channels. Polls on TV programs, including "American Idol" and the Super Bowl, are the best-known form of this marketing. Customers dial a five-digit code and key in a short text message. Consumer-product companies, retailers, rock bands and radio stations also are using codes and text messages to cement their relationships with customers. Marketers use codes to sell cell-phone content – ring tones, screen savers, wallpaper and text alerts - related to topics such as sports or name brands.

Mobile Ad Marketing Platforms are also under current development with the cell phone carriers including iPhone Application Ideation and Creation.